Microsoft Canada launches Browse with Confidence campaign

Posted by Knowlton Thomas

Microsoft Canada launched a campaign called Browse with Confidence on Monday the 10th. The campaign is based around the website, which promotes safe web browsing.

“Canadians are among the most connected people around the world,” said Eric Gales, President of Microsoft Canada.  “We are banking, shopping, connecting and learning online. We want to make sure Canadians are also thinking about the safety of their personal information by helping them browse with confidence.”

“No one is more committed to online safety than Microsoft,” said Paul Gillespie, President and CEO of Kinsa. "Browse with Confidence is another great example of our ongoing partnership with Microsoft.  Proceeds from the campaign will help Kinsa train a new group of law enforcement officers to better police the Internet and ensure the safety of children at home and abroad.”

When you share Microsoft's message on Facebook, Internet Explorer 8 (IE 8) makes a donation to Kinsa, the Kid's Internet Safety Alliance, which is a Canadian charity dedicated to protecting children online.

The campaign is clearly skewed to shine a holy light on IE 8, but can you blame Microsoft? Their browser has been outperformed by Mozilla Firefox, Apple's Safari, and more recently Google Chrome, for several years now. A comeback seems unlikely, but they're giving it their best shot.

Which web browser(s) do you use? How pertinent do you think web safety is these days?

Company:
Microsoft Canada
Website:
http://www.microsoft.ca
Location:
Vancouver, British Columbia, Canada

At Microsoft, we're motivated and inspired every day by how our customers use our software to find creative solutions to business problems, develop breakthrough ideas, and stay connected to what's most important to them. We run our business in much the same way, and believe our seven core business units offer the greatest potential to serve our customers in the coming decade. more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more




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