Microsoft to Open First Traditional Retail Store in Canada This November

Posted by Techvibes NewsDesk

Microsoft has 25 retail stores in America. The first one in Canada opens this November.

The software giant announced that it will open a Microsoft Store in Toronto's Yorkdale Shopping Centre on November 16. This is the first official word from the company on its Canadian store, despite rumours swirling since February.

Microsoft’s decision to expand north of the border comes as a result of trying to keep up with the established and growing retail presence by their big competitor, Apple. Of course, Apple is already way ahead of them with 25 stores in Canada but it looks like Microsoft certainly has enough of a fan base to move in and try to take their chunk of the market.

The launch of a Toronto Microsoft store will be exciting for consumers looking to take the new Surface tablet for a test drive as soon as it becomes available, similar to how Apple allows consumers to stand around pristine white tables to test out their products. Loyal Canadian Microsoft fans learned earlier this week that the Surface tablet would only be initially available at retail outlets, with no information on how Canadians in other cities might be able to get the new tablet when it’s scheduled to come out.

But while Yorkdale shoppers will be among the first of Canadians to get the real hands-on deal with their new tablet, Microsoft will also be taking on the huge challenge of creating an in-store experience that is unique enough and sustainable to compete against Yorkdale’s established Apple retail location and the 22 others throughout Canada. The Yorkdale launch will set the course for future expansion to other Canadian locations as well.

Samsung has also entered the fray with its own similar retail store.

Existing Microsoft retail locations throughout the states actually have similar design qualities in comparison to Apple stores, featuring lots of glass, shiny wooden floors and big lounge chairs. Microsoft has been able to maintain a reputation for consumer care and reliability, and their ability to define a retail experience that’s not viewed by consumers as a clone of trendy Apple stores should be a priority for the new Yorkdale opening.

Company:
Microsoft Canada
Website:
http://www.microsoft.ca
Location:
Vancouver, British Columbia, Canada

At Microsoft, we're motivated and inspired every day by how our customers use our software to find creative solutions to business problems, develop breakthrough ideas, and stay connected to what's most important to them. We run our business in much the same way, and believe our seven core business units offer the greatest potential to serve our customers in the coming decade. more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more




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