The National Council of Women of Canada has approved an affinity partnership with Waterloo-based Mindr Mobile to release a mobile app aimed to improve the safety of women and others who use it. Council members saw demonstrations and gave feedback on the app at the NCWC's 119th annual meeting in Ottawa. "We Can Change Minds" was the theme of the meeting.
"I will certainly feel better with my Personal Monitor on the way to the cottage," noted NCWC President Denise Mattok.
Women are impressed that Mindr's signature "ALERT" can be proactively sent to their friends or family by the app, NCWC says. And Mindr's app offers an "alignment of values with the NCWC, increasing the independence of women and their families," Denise added. The Canadian app developer will also donate part of sales proceeds of the app to support the NCWC mandate.