The unprecedented 111 country survey analyzes the impact of mobile apps on operator’s churn - # of new customers acquired minus # of existing customers lost - as well as many dimensions of the app ecosystem as it relates to mobile user behavior and satisfaction.
This Mob4Hire research results demonstrate the importance of mobile apps to today's sophisticated mobile phone users with 75% of respondents reporting that mobile apps are important when choosing their new operator.
While Mob4Hire's research indicates that the dimensions of wireless coverage and service are still the MOST important factor when choosing their new operator, the importance of mobile apps are a close second and will no doubt raise the bar for operators.
Kudos to Mob4Hire for assembling this data - it demonstrates a great use of their community of more than 40,000 people in 146 countries on 364 network operators.
Mob4Hire has made the research available free of charge on this 8-page report on Slideshare.