Mob4Hire releases first look at their Global Wireless Survey

Posted by Rob Lewis

Earlier this week Calgary's Mob4Hire released a first look at the results of their Global Wireless Satisfaction Survey conducted in collaboration with Business Over Broadway in February of this year.

The unprecedented 111 country survey analyzes the impact of mobile apps on operator’s churn - # of new customers acquired minus # of existing customers lost - as well as many dimensions of the app ecosystem as it relates to mobile user behavior and satisfaction.

This Mob4Hire research results demonstrate the importance of mobile apps to today's sophisticated mobile phone users with 75% of respondents reporting that mobile apps are important when choosing their new operator.

While Mob4Hire's research indicates that the dimensions of wireless coverage and service are still the MOST important factor when choosing their new operator, the importance of mobile apps are a close second and will no doubt raise the bar for operators.

Kudos to Mob4Hire for assembling this data - it demonstrates a great use of their community of more than 40,000 people in 146 countries on 364 network operators.

Mob4Hire has made the research available free of charge on this 8-page report on Slideshare.

Company:
Mob4hire Inc.
Website:
http://www.mob4hire.com
Location:
Calgary, Alberta, Canada

Mob4hire is crowdsourced mobile application testing. more


Related Articles


blog comments powered by Disqus

Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



Who's Hiring



Recent Comments

Powered by Disqus