Vancouver's Mobify has raised a $10 million round led by Munich-based Acton Capital Partners.
The funds will be used to rapidly accelerate delivery of new technologies and adoption of its mobile customer engagement platform.
Along with the financing, Mobify also announced that Acton's Dr. Hannes Blum and Mark Organ, founder and CEO of Influitive, have joined the board of directors.
Blum was previously vice president at Amazon.com following acquisition of AbeBooks where he was president and CEO.
A leader in the mobile web category of The Forrester Wave: Mobile Commerce and Engagement Platforms, Q1 2016 report, Mobify powers retail experiences by facilitating, in one place, all of an organization’s real-time interactions with its mobile customers.
Using the latest technologies for mobile web and native applications, push messaging, location-based marketing and more, Mobify is the mobile customer engagement platform of choice by brands and retailers worldwide, such as Ann Taylor, Beyond the Rack, Crocs, Carnival Cruise Lines, Eddie Bauer, and Superdry.
Mobify has 150 enterprise customers and is accelerating growth globally. The company recently became the first enterprise retail solution provider to offer location-aware mobile technology as part of its mobile customer engagement platform with the acquisition of Chicago-based Dónde, an innovator in helping sellers close the gap between in-store and online marketing. Additionally, Mobify was recently first to market in leveraging Google Chrome's web push notifications for retail use.
RELATED: Mobify is hiring
"We're very pleased to announce this investment round as well as acknowledge the enormous expertise Hannes and Mark bring to our board," said Mobify CEO Igor Faletski.
"Our goal is to revolutionize the way people and brands interact using the power of mobile. The new, mobile-first shopper demands excellence online and in-store. With the new financing, Mobify can bring its expertise to new markets where mobile customer engagement can make shopping better and more personal."
"Mobify is redefining mobile customer engagement with the industry’s first, mobile-first customer engagement platform fully integrating all of the technologies retailers need to leverage how mobile phones are used today," said Blum.
“Igor and team have built an impressive business so far with no outside funding, and we’re very excited to support Mobify’s aggressive growth plans.” Acton Capital Partners is an independent, partner-led European technology fund with active investments in additional Vancouver-based companies Clio and Indochino.