Mobile Marketing for Media Buyers and Agencies

Posted by Rob Lewis

New Media BC and Tagga are hosting an afternoon seminar on Tuesday, June 9th titled It's time to go mobile - Mobile Marketing for Media Buyers and Agencies.

Mobile users represent the largest group of media users on the planet. It is the single tool that unifies digital and traditional media, and enables the target consumer to opt-in and interact with a brand from anywhere in the real world. There are more mobile users than Internet and TV combined. Yet, less than 0.05% of global marketing spend is directed at trying to reach consumers on their mobile phones. What's more surprising is that brands that have conducted mobile marketing campaigns have proven to deliver spectacular results, significantly outperforming any form of traditional media.

The former VP of Yahoo's Global Mobile Group, Gary Roshak, will be keynoting followed by a demonstration of Tagga's Agency Platform. It all gets underway the Centre for Digital Media on Great Northern Way at 1:00pm with refreshments and networking. Registar online.

Company:
DigiBC
Website:
http://www.digibc.org
Location:
Vancouver, British Columbia, Canada

The Digital Media and Wireless Association of BC – is a member-supported, non-profit organization, based in Vancouver, BC Canada. DigiBC’s mission is to promote, support and accelerate the growth, competitiveness and sustainability of BC's digital media and wireless industry. It serves the needs and represents the interests of more than 400 member companies, making it one of the largest associations in BC. The... more

Company:
Tagga
Website:
http://www.tagga.com
Location:
Vancouver, British Columbia, Canada

Tagga Media is a technology and services company building more connected, more successful cross-media campaigns with mobile. Tagga’s campaign solutions utilize the mobile device to connect consumers to a brand’s advertising media. With Tagga you can track audience enagement online and offline, from first impression to final sale, to map consumer behavior, increase ROI, drive purchases and build loyalty. Find out... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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