Mobile Marketing for Media Buyers and Agencies

by Rob Lewis | Technology

New Media BC and Tagga are hosting an afternoon seminar on Tuesday, June 9th titled It's time to go mobile - Mobile Marketing for Media Buyers and Agencies.

Mobile users represent the largest group of media users on the planet. It is the single tool that unifies digital and traditional media, and enables the target consumer to opt-in and interact with a brand from anywhere in the real world. There are more mobile users than Internet and TV combined. Yet, less than 0.05% of global marketing spend is directed at trying to reach consumers on their mobile phones. What's more surprising is that brands that have conducted mobile marketing campaigns have proven to deliver spectacular results, significantly outperforming any form of traditional media.

The former VP of Yahoo's Global Mobile Group, Gary Roshak, will be keynoting followed by a demonstration of Tagga's Agency Platform. It all gets underway the Centre for Digital Media on Great Northern Way at 1:00pm with refreshments and networking. Registar online.

Company:
DigiBC
Location:
Vancouver, British Columbia, Canada

The Digital Media and Wireless Association of BC – is a member-supported, non-profit organization, based in Vancouver, BC Canada. DigiBC’s mission is to promote, support and accelerate the growth, competitiveness and sustainability of BC's digital media and wireless industry. It serves the needs and represents the interests of more than 400 member companies, making it one of the largest... more

Company:
Tagga
Location:
Vancouver, British Columbia, Canada

Tagga's B2C Marketing Intelligence Platform is designed to consolidate fragmented customer data, allowing brand marketers to view a unified 360° profile for each member of their community. These profiles allow brands to drive deeper engagement, predict campaign outcomes, minimize marketing spend, and maximize ROI. more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more




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