Canadian consumers have high expectations when online shopping, a new study has revealed, and discounted pricing is often the determining factor in the decision to "proceed to checkout."
According to a recent "E-Commerce Channel Report" from global information company NPD Group, 63% of Canadians have opted to shop online in the past six months to save money.
Though both sexes are motivated by price tags, NPD says men research and expect discounts when shopping online, while women take additional factors into account. Time saved and previous visits to the physical store play a role in females cashing out and, in the end, they are more likely than men to actually go through with a purchase, according to the report.
However, e-commerce is still stamped with a "caution" sign in the minds of many Canadians. Despite the annual increase in shoppers making online purchases, limitations affecting consumer spending is slowing down the e-commerce industry, NPD says. The most unavoidable disincentives are lack of personal interaction with salespeople, and the need to see and touch products. Additional shipping costs and risky return processes are also deterrents.
Still, there are undeniable trends that favour a nation of online and mobile shoppers, especially during the busiest shopping time of the year. According to a recent study conducted by Pollara and PayPal Canada, almost half of Canadians with mobile devices (48%) agree that shopping from their smartphone or tablet is a better option than shopping in store during the busy holiday season.
Why? The majority of Canadians feel that shopping from their mobile device this holiday season is better than shopping in store because they can avoid long lines and crowds (68%) and enjoy the flexibility to shop anytime and anywhere (55%). Canadian mobile shoppers plan to do at least some of their holiday shopping while watching TV (52%) or lying in bed (38%), Pollara says, while others have revealed that they're likely to shop on a mobile device from the dinner table, the office boardroom or even the bathroom.
"Convenience seems to be a key driver for why Canadians are warming up to shopping from mobile devices this holiday season," affirms Kerry Reynolds, head of consumer marketing for PayPal Canada.
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