Mobile: The New Business Model

Posted by Soniya Monga

Mobile is no longer a choice but necessity.  Slated as "the next big thing" in the world of the marketing mix, mobile has long been touted as the up and coming factor that will differentiate the consumer and business marketing game on an inherent level.  The Canadian Marketing Association is bringing together the "experts" and answering the anticipated questions that have deeply surrounded the mobile industry to present the highly anticipated, "Mobile: The New Business Model."

Here's a brief snapshot of the conference:

  • Mobile State of the Nation - Bryan Segal, Vice-President, comScore, Inc.
  • Emerging Business Models Panel Discussion - Mary-Ellen Anderson, Executive Producer, MSN.ca and executives from Canwest Digital Media, Rogers and Bell Mobility
  • Mobile Apps Panel Discussion - Jay Goldman, Technologist, Designer, Author and panelists from Polar, 252 Media and Atimi Software
  • Mobile Donations - Philip King, President and CEO, Artez Interactive

If you're looking for ways to differentiate your business and want to understand how mobile can be a game changing strategy, then register here.  This seminar will take place on April 8th 2010 at Up Lounge in Toronto. 

Company:
Canadian Marketing Association
Website:
http://www.the-cma.org/
Location:
Toronto, Ontario, Canada

The Canadian Marketing Association (CMA) embraces Canada’s major business sectors and all marketing disciplines, channels and technologies. Established in 1967, CMA has evolved into the largest marketing association in Canada. Its 800 corporate members include the country’s major financial institutions, insurance companies, publishers, retailers, charitable organizations, agencies, relationship marketers and those... more


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Soniya Monga

Soniya Monga

From the world of finance to high fashion, and non-profits to technology, Soniya is currently exploring the power of the digital landscape for business to business marketing as a Relationship marketer within Microsoft Canada’s Small and Mid-Size business community. Soniya’s background includes roles at Morgan Stanley along with previous stints in Public Relations at Faulhaber PR. She has been... more




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