Mobilicity takes direct shot at Big Three with April Fools introduction of Data Access Fee

Posted by Knowlton Thomas

Nothing better than a tiny company willing to poke holes into the feet of the giants trying to stomp on them.

In this instance, wireless startup Mobilicty issued an April Fools press release stating that it was introducing the industry's first Data Access Fee, making it an equal among the likes of Bell, Rogers, and Telus and their unnecessary fees.

Without further ado, here is the faux press release in full.

April 1 Alert: Mobilicity to introduce Data Access Fee/Tax
Rising carrier reconsiders need to charge extra fees

TORONTO, April 1 /CNW/ – Mobilicity today said it would introduce the industry’s first Data Access Fee/Tax (DAFT) as its highly successful $10 unlimited data add-on continues to gain popularity with consumers across Canada.

“We join the Big Three wireless providers in charging customers extra fees as we look to maximize our profitability,” said Vice President, Marketing, Sara Moore.

Effective tomorrow, the monthly $4.01 DAFT will join the System Access Fee (SAF) and Government Regulatory Recovery Fee (GRRF) as the newest extra fee in the Canadian wireless landscape.

The DAFT will only be applicable on Mobilicity’s data add-on. The $10 unlimited data add-on provides customers with the ability to access the Internet to check email, surf the web and visit social networking sites for the equivalent of an average 33 cents a day – without the risk of getting an expensive bill for using more data than is included in their plan.

Company:
Telus Corp.
Website:
http://www.telus.com
Location:
Vancouver, British Columbia, Canada

Technology is a key enabler for TELUS and our customers, providing advantage and differentiation in the marketplace. By managing the life cycle of current technologies and the timely introduction of new technologies we deliver superior service value to our customers and long-term growth oriented investment performance to our shareholders. For investors, TELUS is succeeding in managing technology and capital... more

Company:
Bell Canada
Website:
http://www.bell.ca
Location:
Vancouver, British Columbia, Canada

Bell is Canada's largest communications company, providing the most comprehensive and innovative suite of communication services to residential and business customers in Canada. Operating under the Bell brand, the Company's services include Bell Home Phone local and long distance services, Bell Mobility and Solo Mobile wireless, high-speed Bell Internet, Bell TV direct-to-home satellite and VDSL television,... more

Company:
Rogers Communications
Website:
http://www.rogers.com
Location:
Toronto, Ontario, Canada

We are a diversified Canadian communications and media company. We are engaged in wireless voice and data communications services through Wireless, Canada's largest wireless provider and the operator of the country's only national Global System for Mobile Communications ("GSM") based network. Through Cable we are one of Canada's largest providers of cable television services as well as high-speed Internet access... more

Company:
Mobilicity
Website:
http://www.mobilicity.ca
Location:
Vaughan, Ontario, Canada

We believe that Canadians deserve an alternative wireless experience that delivers better value, more freedom and most of all choice. Simply a better wireless experience No Term Contracts Unlike other providers that lock you into a term contract, Mobilicity has no term contracts or cancelation fees. We are so certain that you’ll love us and want to stay that we don’t have to force you – the choice is yours to make... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more



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