Mobilicity takes direct shot at Big Three with April Fools introduction of Data Access Fee
Nothing better than a tiny company willing to poke holes into the feet of the giants trying to stomp on them.
In this instance, wireless startup Mobilicty issued an April Fools press release stating that it was introducing the industry's first Data Access Fee, making it an equal among the likes of Bell, Rogers, and Telus and their unnecessary fees.
Without further ado, here is the faux press release in full.
April 1 Alert: Mobilicity to introduce Data Access Fee/Tax
Rising carrier reconsiders need to charge extra feesTORONTO, April 1 /CNW/ – Mobilicity today said it would introduce the industry’s first Data Access Fee/Tax (DAFT) as its highly successful $10 unlimited data add-on continues to gain popularity with consumers across Canada.
“We join the Big Three wireless providers in charging customers extra fees as we look to maximize our profitability,” said Vice President, Marketing, Sara Moore.
Effective tomorrow, the monthly $4.01 DAFT will join the System Access Fee (SAF) and Government Regulatory Recovery Fee (GRRF) as the newest extra fee in the Canadian wireless landscape.
The DAFT will only be applicable on Mobilicity’s data add-on. The $10 unlimited data add-on provides customers with the ability to access the Internet to check email, surf the web and visit social networking sites for the equivalent of an average 33 cents a day – without the risk of getting an expensive bill for using more data than is included in their plan.
