Mobilicity's Magenta Militia foiled by Rogers calling police

Mobilicity continues to roll out service across Canada, but they’re also rolling out a bizarre, slightly creepy dance troupe called the Magenta Militia to sing the praises of contract-free phone service.

The troupe has been making appearances at Mobilicity stores in cities where their service is being offered. But to make matters more interesting, they also brought their military song and dance to Rogers’ Toronto headquarters — in what appears to be a case of rubbing the telecom giant’s latest legal troubles.

“It seems that the government of Canada, the governments of Quebec, Ontario and Manitoba, and about 31 million Canadians are fed up with the Big 3. We believe they are fed up with high prices, lousy service and high-handed attitude,” said Dave Dobbin, President & CEO of Mobilicity in a press release. “Today alone, Rogers was hit with a massive lawsuit by the Competition Bureau and they even called the police on Mobilicity's Magenta Militia singing dance troupe.  We invite all Canadians to join Mobilicity in this fight for consumers.”

Man, Rogers is involved in all kinds of business with the law today.

But really, what’s Mobilicity trying to pull with these “revolutionary” trappings? They say they’re in a “fight” for consumers, with their army of fatigue-clad dancers, but the only thing they’re fighting for is market share — just like any other corporation.

Take a look at this YouTube video for a taste of the Magenta Militia’s antics. If only the Canadian Army had such co-ordination; or numbers, for that matter.