Mobivox introduces CRM over Voice

Posted by Rob Lewis

Today at the Emerging Communications Conference (eComm2009) in San Francisco, Montreal's Mobivox introduced CRM over Voice - an innovative set of tools to help service providers and online communities add the power of real-time voice communications to customer relationship management (CRM).

“Mobivox partners can now perform all-important CRM in the course of service delivery, rather than before or after it, by dynamically inserting context-sensitive, unobtrusive messaging into user interactions,” said Mobivox CEO Peter Diedrich. He added that this latest Mobivox innovation allows its existing and future platform partners to make voice-based interactions a powerful tool for containing marketing costs, retaining users and growing revenue, while improving the overall user experience.

In a white paper (PDF) assessing Mobivox CRM over Voice, IP Communications analyst Jon Arnold wrote that the Mobivox solution transforms the voice channel in a way that can render it as effective as a Web-based channel and complement the operator’s overall CRM efforts.

Looks like Diedrich has masterfully shifted Mobivox's focus from direct-to-consumer services to a platform play to help partners spur revenue growth even in these tough times.

In October 2007, Mobivox raised $11 Million in Series A venture capital funding led by IDG Ventures Boston. Two previous investors, Brightspark Ventures of Toronto and Skypoint Capital Corporation of Ottawa, also participated in the round.

Company:
Mobivox
Website:
http://www.mobivoxpl.com
Location:
Montréal, Québec, Canada

MOBIVOX provides its partners and customers a host of voice-activated mobile value-added services, including worldwide inbound and outbound calling, group communication and voice-to-text services. No complex PIN numbers or software downloads are required. Its voice-activated mobile services platform, MOBIVOX|PL, seamlessly combines an optimized voice user interface; rich "in-the-cloud" contact storage; and a... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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