Today at the Emerging Communications Conference (eComm2009) in San Francisco, Montreal's Mobivox introduced CRM over Voice - an innovative set of tools to help service providers and online communities add the power of real-time voice communications to customer relationship management (CRM).
“Mobivox partners can now perform all-important CRM in the course of service delivery, rather than before or after it, by dynamically inserting context-sensitive, unobtrusive messaging into user interactions,” said Mobivox CEO Peter Diedrich. He added that this latest Mobivox innovation allows its existing and future platform partners to make voice-based interactions a powerful tool for containing marketing costs, retaining users and growing revenue, while improving the overall user experience.
In a white paper (PDF) assessing Mobivox CRM over Voice, IP Communications analyst Jon Arnold wrote that the Mobivox solution transforms the voice channel in a way that can render it as effective as a Web-based channel and complement the operator’s overall CRM efforts.
Looks like Diedrich has masterfully shifted Mobivox's focus from direct-to-consumer services to a platform play to help partners spur revenue growth even in these tough times.
In October 2007, Mobivox raised $11 Million in Series A venture capital funding led by IDG Ventures Boston. Two previous investors, Brightspark Ventures of Toronto and Skypoint Capital Corporation of Ottawa, also participated in the round.
MOBIVOX provides its partners and customers a host of voice-activated mobile value-added services, including worldwide inbound and outbound... [more]
Rob Lewis
Rob is the President of Techvibes Media Inc. and Editor-in-Chief of Techvibes.com.
His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University.
When not blogging on...[more]
