Mobovivo Launches Social TV Platform to Utilize Second Screen

Posted by Techvibes NewsDesk

Mobovivo announced the launch of StayTuned, its new social television platform, at the 2012 NAB Show in Las Vegas this week. Mobovivo, which has offices in Calgary and Toronto, says that StayTuned allows producers, broadcasters, and film studios to connect with fans engaging with second screens. It was found recently that up to 88% of mobile device owners are utilizing a second screen while watching TV.

“Networks are losing audience engagement to games, Twitter and Facebook,” says Mobovivo founder and CEO, Trevor Doerksen. “Now, content producers and broadcasters can have a branded destination on the second screen to engage with fans using game mechanics and social media.”

Yesterday, Trevor joined executives from Shazam, Tversity, and others on NAB's Disruptive Media: What's Next? panel in the Las Vegas Convention Centre. He hopes that the StayTuned platform will give content owners "the power to grow audiences and gain deep insights into viewer engagement that drive revenue from video distribution."

Company:
Mobovivo Inc.
Website:
http://www.mobovivo.com
Location:
Calgary, Alberta, Canada

Mobovivo is a team of TV producers and talented software engineers that turn the TV industries biggest threat - mobile devices pulling audiences away from TV - into their greatest asset - ad revenue. more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more




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