Mobovivo announced the launch of StayTuned, its new social television platform, at the 2012 NAB Show in Las Vegas this week. Mobovivo, which has offices in Calgary and Toronto, says that StayTuned allows producers, broadcasters, and film studios to connect with fans engaging with second screens. It was found recently that up to 88% of mobile device owners are utilizing a second screen while watching TV.
“Networks are losing audience engagement to games, Twitter and Facebook,” says Mobovivo founder and CEO, Trevor Doerksen. “Now, content producers and broadcasters can have a branded destination on the second screen to engage with fans using game mechanics and social media.”
Yesterday, Trevor joined executives from Shazam, Tversity, and others on NAB's Disruptive Media: What's Next? panel in the Las Vegas Convention Centre. He hopes that the StayTuned platform will give content owners "the power to grow audiences and gain deep insights into viewer engagement that drive revenue from video distribution."