Mobovivo moves to leverage new Canada Media Fund

by Rob Lewis

With the new $350 Million Canada Media Fund guidelines being announced today, TV producers and broadcasters across the country are readying their productions and programming for alternative platform distribution.

Calgary's MoboVivo is ready to help and today launched a new social platform called previiw for the TV industry which promises to deepen audience engagement and interaction between fans.

Previiw makes it easy for users to create and share clips from their favourite shows by allowing users to capture 140 second clips of TV episodes and share them on Facebook, YouTube, Twitter, blogs and mobile apps. The platform also includes an interface for celebrities, producers and brands to connect with and deepen fan relationships across multiple social networks.

Available as a website module or as a standalone mobile application, the toolkit delivers a social media hub that aggregates in one place comments from fans on Facebook and Twitter, drawing traffic from those services to branded websites and mobile applications. In addition, the service also supports hosted conversations around video and audio content.

Considering the recent guest post by Mobovivo CEO Trevor Doerksen here on Techvibes, it doesn't surprise that Mobovivo has a solution ready for the Canadian production community to leverage the new Canada Media Fund.

Mobovivo Inc.
Calgary, Alberta, Canada

Mobovivo is a team of TV producers and talented software engineers that turn the TV industries biggest threat - mobile devices pulling audiences away from TV - into their greatest asset - ad revenue. more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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