Montreal company is the next big innovation in charging you more at the movies

Posted by Kole McRae

Movie theaters are notorious for finding things they can charge you more for. It’s understandable why they do this, ticket sales net them very little profit. The issue is that they tend to go a little overboard with the extras. A large popcorn can have upwards of a 5000% profit margin. Not only that, they try to get you to go to the premium movies with IMAX screenings and ETX movies costing $2 to $4 more than the average ticket price. Then you have the insane prices of 3D, not to mention IMAX 3D which can cost upwards of $20 a ticket in Toronto.

So where do they go now? Where else can they charge us just a little bit more? Well, the answer to that lies in the seats.

Let me explain:

Remember when you were a kid and you went to Disneyworld for the first time? Remember that one ride that was kind of okay but was nothing when compared to the roller coasters? You remember, you sat down in a big complex looking chair and got to watch a movie while the seat moved and jerked around as if you we’re in the movie itself.

Imagine that ride, but in a regular theater.

According to some sources it’s the next big thing and this summer it’s going to be equipped in 50 specially equipped theaters. It’s not going to be free either, you can bet theaters will be charging an arm and a leg for the privilege of spilling your pop and popcorn all over yourself.

This ‘innovation’ (that’s been around for over 50 years) comes courtesy of D-box Technologies, a Montreal company that’s really kicking up a storm. The company has installations in about 50 theaters right now but plans to expand to about 100 by the end of the year and over 1000 within the next four years.

Let us know, do you think this is the next big 3D like revolution that started with Avatar (well arguably was rebooted by, not started) or will it fizzle?

Company:
D-BOX Technologies
Website:
http://www.d-box.com
Location:
Montréal, Québec, Canada

D-BOX Technologies designs and manufactures leading edge high-technology motion systems mainly suited to the needs of the entertainment industry. With its unique, patented technology, « D-BOX Motion Code TM » uses motion codes specifically programmed for each film, TV program or video game, which are sent to a motion generating system integrated within either a platform or a seat. The resulting motion is perfectly... more


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Kole McRae

Kole McRae

Kole is a tech journalist and all round nice guy. He was built by a mad scientist with the parts of lesser writers. He was made to destroy the world but ends up just eating ramen all day and writing tech news. more




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