Montreal's ADR.tv, a television channel devoted to public safety, is launching Child Alert, an iPhone app that allows parents to create and save a digital profile of their child. In the event of emergency, parents can then quickly send this data sheet to the authorities.
Every year, more than 50,000 children are reported missing in Canada. The authorities stress that the first few hours following a disappearance are crucial. According to ADR.tv, reacting quickly can significantly increase the chances of finding a child safe and sound. More often than not, however, parents in such a situation are in a state of panic and therefore incapable of giving an accurate and detailed description of their child, ADR.tv says.
The Child Alert data sheet features height, weight, hair and eye colour, plus all other distinguishing features. The app also lets parents save photos of their child taken from a number of different angles. “Our Child Alert application lets parents have a detailed physical description of their children at their fingertips”, explains Vincent Géracitano, President of Avis de recherche. “The app also sends users a regular reminder to keep their data up-to-date.”
The launch of the Child Alert app has been enthusiastically received by the national police community. "'Our goal at the Center is to protect and save children's lives. The more tools we have the more we can fulfill our mandate, explains Monique Perras, Senior Sergeant, NCO National Missing Children’s Services, of the RCMP. We want to congratulate Avis de recherche.tv for their initiative and their support. In working together we can achieve so much more!"
"Given that one in five children are found after being recognized in a photograph, it is extremely important that parents have recent photos to show the police if their child disappears," adds Pina Arcamone, Director General of Enfant-Retour Quebec. “The Child Alert app lets parents keep an electronic ID profile on their cell phones. By moving the child identification program onto an electronic platform, we have made it more widely available and easier to access for families everywhere.”
While the app does cost $1, the good news is that 25 cents of that dollar will be donated to related charities. A version for Android will be available in "the near future."