Montreal's Agendize Offers Live Chat and Interaction Tools For B2B and B2C Sites

Zappos’ CEO Tony Hsieh stresses over and over how important great customer service was in making his e-commerce dream a reality in his book Delivering Happiness which I had a chance to read over the holidays.

Montreal’s Agendize is a firm believer that you need to add “interaction tools” to your site in order to help make sales as they believe in an online "human element". They currently have over 35,000 businesses using their seven interaction tools which include Click-to-Call, Live Chat, Appointment Scheduling, Form Builder, Comment & Rate, Save & Share, and Call Tracking/Analysis.

The “Live Chat” feature has had the most appeal as according to Forrester Research. 28% of retailers currently offer it, and 26% planned to add it within 12 months as of late last year.

Agendize’s VP of Product Matt Fogel says: “When combined together, our interaction tools cover all conversion points on any website, generating more interactions and revenue per visitor”.

Forrester Research also added that the average cost of a “live chat” was $5, compared to $6-$12 for a telephone call. Further, 63% of consumers found it satisfying, close to the 69% from telephony, but ahead of self-service and e-mail.

Agendize ranked 21st on the December 2011 Techvibes Montreal Startup Index.