Montreals' Mediative has attempted to simplify the increasing complexity of digitl market by breaking it down into digestible chapters via a 15-minute YouTube Video.
"We are excited to share This is Digital Marketing: From Ad Men to Math Men. Our digital media strategists and experts have compiled their thoughts along with industry content to produce a thought leadership piece that we believe both informs and educates," stated Mediative's President, Patrick Lauzon. "Digital marketing is a subject that is sometimes difficult to understand, even for insiders. We hope this video will help the industry explain a concept that at times can get lost with technical jargons and platforms."
You can see the video here or below. It features old-time music from the "golden age of Madison Avenue ad men" as it pulls you through marketing's history, then explains today's tactics and mistakes.
"Our goal as a company is to help connect our clients and advertisers with the right consumers in the most cost-efficient way, and we leverage our publisher network (reach & data), technology platforms and our people's expertise in performance marketing to provide the right audience with the best return on investment," Patrick said. "Even though This is Digital Marketing: From Ad Men to Math Men has a light-hearted tone and fun visuals, we believe our video represents a unique and valuable resource that will help advertisers, website publishers and other stakeholders get a genuine grasp on the history and current reality of digital marketing."
Mediative is one of North America's largest integrated advertising and digital marketing companies, specializing in maximizing the online presence of some of the world's most respected brands. Mediative is a division of Yellow Pages Group.