Montreal's Needium upgrades service to help merchants find customers through social media

Montreal-born startup Needium has upgraded its service to help merchants find customers on Twitter.

The 3-year-old "social media discovery platform" monitors and filters tweets to bring relevant social media users to small businesses. A real world example? You tweet that you're hankering for a meal, and you get a reply from a local takeout joint offering to satisfy you at a discount, whether or not you follow them or they follow you. Needium's new technology was revealed at Demo Fall 2011, a Valley-based showcase of innovation.

The startup, which has 16 employees, estimates up to 15% of tweets relate to food, entertainment, and travel needs.

Needium, which has raised $3 million in funding so far, uses a Ruby-based platform that is capable of handling Twitter's full firehouse of tweets and index tens of thousands of messages per second. Customers can access its service via an HTML-5 based web dashboard and eventually via a mobile app.

Montréal, Québec, Canada

Introducing Needium, the social lead generation tool for SMBs. Needium monitors social media sources and detects business opportunities based on local user needs and life events. It also listens for merchant name mentions (reputation management). Needium aggregates and structures that information in a Web-based dashboard where merchants can log-in to easily join conversations (and more) without... more

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