Montreal's Rewardli launches at TechCrunch Disrupt and raises another $500K

Earlier this year Montréal entrepreneur George Favvas (founder of SmartHippo) headed down to Silicon Valley to work on his new social commerce startup Rewardli.

Favvas joined Dave McClure’s 500 Startups accelerator as part of their first batch of companies and at the time got a matching $50K investment from Montreal's Real Ventures. Fast forward to April and Rewardli had a successful 500 Startups Demo Day securing another $50K in seed money from Vancouver's Initio Group.

Today Favvas pulled back the curtain and launched as part of TechCrunch Disrupt in San Francisco.

Rewardli lets small businesses tap the buying power of their social graph by offering better deals on the products and services they need most. With 60 vendors and counting from Expedia, GoDaddy, and Priceline, Rewardli is the best way to earn cash back on the services and products small businesses buy anyway.

Rewardli's browser extension notifies you when you are on a participating vendor site, so you automatically know where you can get cash back. You can earn more buying power and bigger savings by inviting friends into the network

Rewardli is not a daily deals site, rather offers continuous deals on frequently purchased small business goods.

Favvas also announced today that Rewardli closed $500K new funding from 500 Startups, Real Ventures, Kima Ventures, Initio Group and other angels.