Montreal's Seevibes Launches Canada's First TV Social Audience Ranking

Posted by Techvibes NewsDesk

Montreal's Seevibes seized the opportunity of the Banff World Media Festival to inaugurate its Seevibes TV Ratings.

This service allows users to view the ratings of Canadian TV shows via the experience viewers share on social media. Seevibes offers broadcasters and media professionals "exclusive data on the television audience to help them valorize their TV programming and optimize their cross-media ad campaigns."

"Canadians spend more than 28 hours a week watching television and the latest studies show they still love their TV," Seevibes president Laurent Maisonnave. "But social media have changed their relationship with television." Seevibes realized that for the 18 million Canadians on social networks, it's become common practice to share commentary on TV shows via Facebook and Twitter. 

"More than 80% of viewers share their attention with a second screen in the living room on a smartphone or a tablet," according to Laurent. "After changing how people watch TV, social networks are now transforming the programs that take the most advantage of viewers' strong engagement. The public is very receptive to the integration of social media with TV commercials."

According to the Seevibes ratings, NHL Hockey has the highest Seevibes score with 68, as well as the most interactions with nearly 40,000, for cable. For broadcast, Citytv's Amercia's Got Talent boasts a score of 64 with 7,100 interactions.

Montréal, Québec, Canada

Seevibes is the first social TV audience ratings in Canada. New habit patterns, platforms and technologies affect the way we consume television, but the analytical methods used by broadcasters, agencies and advertisers to quantify viewership have hardly changed in over 60 years. Social networks are more than just excellent tools for promoting TV shows. Engaging viewers on Facebook and Twitter also offers unique... more

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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property. Originally founded in 2002, Techvibes is dedicated to covering social, mobile, and startup news that impacts Canadians. Our editors and nationwide network of reporters combine breaking hyperlocal news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and... more

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