One of the most exciting trends that we are seeing today is women increasingly seeking out digital technologies—in fact, often much more than men. There are a number of reasons as to why this is occurring.
To begin with, digital home technologies have the power to secure home and family. For instance, systems and outdoor lighting sensors can assure that lights go on at the proper time and that pathways are always lit. This not only protects homes from predators, but greatly decreases the chance of personal injury.
Additionally, smartphone and tablet apps can align with the latest technologies to indicate whether door locks are unlocked, for example, or whether the garage door is open. No matter where in the world one is, she can close and lock doors. By having the power to assure the security of the home, it is possible to have peace of mind when traveling out of town or returning home.
Further, digital technologies can ease the frustrations of controlling numerous home media devices. There are few challenges that frustrate busy individuals more than confusing, difficult-to-control media devices.
Digital media technology offers universal remote controls that can control everything from the TV, to the wireless music system, and everything else in between. It is also possible to program a TV to turn off after a predetermined amount of time to assure kids are staying focused on their studies.
Another reason is that appliance control and monitoring makes home life much easier. In fact, kitchens will never be the same, now that digital makes oven monitoring possible at all times. This lessens the likelihood of the oven being left on for hours or the overcooking of a favourite dish. And all appliances can be constantly monitored to assure they are running efficiently and not wasting precious electricity.
Finally, home heating and air conditioning control both helps make the home more comfortable and less energy intensive. For example, the furnace can be activated from the comfort of one’s bed via an iPad app and the air conditioner can be programed and coordinated with electronic blinds for effective temperature control throughout the day.
While the above technologies make a defined difference in the lives of both men and women, it appears that our female customer is increasingly becoming the key influencer. When questioned about the problems digital home technologies solve, our customers often point to security, efficiency, and simplicity.
Harry Saini is the founder and owner of Digital Smart Homes.