NAIT and Seekers Media collab to develop digital guide to discovering Alberta's festivals

Albertans now have a one-stop shop to discover the province’s multitude of festivals and share them with friends, thanks to a new online and mobile guide developed within the Duncan McNeill Centre for Innovation at NAIT by one of Canada’s new media companies, Seekers Media, which is the producer behind SnowSeekers.

“Everybody knows about the Calgary Stampede and the Edmonton Folk Music Festival,” said Rick MacDonnell, manager of communications with FestivalSeekers. “But there are so many smaller, out-of-the-way festivals and events happening that people should be taking notice of as well. From the Falher Honey Festival to the Battle of the Rockies to the Taber Corn Fest, there are dozens of cultural experiences to be had.”

Launched over the weekend, with festival season just around the bend, is an all-encompassing tool. Through articles, smartphone apps, videos, photos, social media communities, coupons and community involvement, FestivalSeekers offers Albertans a new way to experience the festival season while also learning about lesser known community celebrations. 

“Whether it's for diehard locals, vacationing families, or festival-goers from across the globe, FestivalSeekers highlights all the amazing festival opportunities Western Canada,” said Jim Barr, President of FestivalSeekers. “FestivalSeekers provides as much fresh information as possible on a continual basis, either from ourselves or from the festival organizers themselves, so those who decide to come play in our backyard have everything they need to select the festivals that best suit their needs and their own sense of adventure.”

Seekers Media Inc
Edmonton, Alberta, Canada

Seekers Media develops and licenses social networking platforms enabling the tourism industry to expand its market reach. With authentic content distributed via social media, mobile and online platforms, Seekers Media rallies audiences into niche verticals allowing for a straight connection to consumers (ex. push notification capabilities within its line of apps). In addition to a line of its... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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