Navigating TIFF gets easier with Visa's new app

Posted by Liam Britten

Will you be checking out the bright lights of the Toronto International Film Festival this year? If you are, don’t feel overwhelmed by the grand spectacle of it all — just reach for your smartphone.

Visa has created a website and mobile app that connects TIFF visitors with up-to-date news and information regarding the festival. Guest bloggers and reporters have been brought in giving visitors access to behind the scenes photos, videos, geolocation information on upcoming events and more.

The app, which runs on Blackberry, Android, iPhone and iPod touch, is loaded with goodies including the ability for festival-goers to “check-in” and share their experiences of TIFF, which will show up on an interactive map.

Users can report where they’re at and what’s happening there and offer reviews of movies, food, parties and even report celebrity sightings (a la Gawker stalker). The information is then featured on the app’s “What’s Happening” section where visitors can see what’s going on at TIFF and where the hot spots are.

Visa’s app was designed by the ad agency TBWA\Toronto. You can check out Visa Insider’s website here.

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Liam Britten

Liam Britten

Liam Britten is a writer and editor with a journalism background operating out of Vancouver. In addition to his work at Techvibes, he has been published in student publications across Canada, as well as local newspapers such as The MapleRidge-Pitt Meadows TIMES and The Langley Advance. An aficionado for the finer things in life — such as video games and sports — Liam is plugged into the tech... more




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