Netflix accounts for 30% of Internet traffic in North America

by Rob Lewis | Research

According to a report released by Sandvine today Netflix accounted for 29.7% of all information downloaded during peak usage hours by North American broadband-connected households in March 2011.

In its Global Internet Phenomena Report, Waterloo-based Sandvine found the amount of data consumed by users streaming television shows and movie from Netflix’s online service exceeded even that of peer-to-peer (P2P) file sharing technology BitTorrent.

Netflix’s 29.7% share of downstream Internet traffic represents a 44% increase from the last Sandvine report released seven months ago, when Netflix represented closer to 20% of peak download traffic.

Real-time entertainment services, which in addition to Netflix included other streaming video services such as YouTube, accounted for nearly half (49.2%) of all North American Internet traffic during peak periods. That figure is expected to reach as high as 60% by the end of this year.

Netflix expanded internationally into Canada last September and since then more than 800,000 Canadians have signed on for Netflix in Canada - representing about 10% of Canadian households with broadband connections.

Sandvine Incorporated
Toronto, Ontario, Canada

Sandvine's award-winning network equipment helps broadband service providers characterize what really happens on their networks, enabling policies that improve customer satisfaction, reduce operational costs and improve profitability. We help service providers take control of P2P traffic, stop the proliferation of destructive worm, DoS and Spam traffic and achieve new operational efficiencies.... more

Los Gatos, California, United States

With more than 15 million members, Netflix, Inc. [Nasdaq: NFLX] is the world’s largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by mail. For $8.99 a month, Netflix members can instantly watch unlimited TV episodes and movies streamed to their TVs and computers and can receive unlimited DVDs delivered quickly to their homes. With Netflix, there are... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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