Netflix today announced the Netflix Cloud Prize, a competition designed to "make cloud computing better for everyone."
The video streaming company, which now has more than 33 million members, is offering $100,000 in prize money in a competition that will challenge developers around the world to "do their very best to improve the features, usability, quality, reliability and security of computing resources delivered as a service over the Internet."
Netflix says that contest submissions will be judged by a panel of experts, including Amazon's Werner Vogels and Netflix's Yury Izrailevsky, and that all submissions will be available freely to anyone.
"Cloud computing has become a hot topic recently, but the technology is still just emerging," said Neil Hunt, chief product officer at Netflix. "No doubt many of the key ideas that will take it to the next level have yet to be conceived, explored, and developed. The Netflix Cloud Prize is designed to attract and focus the attention of the most innovative minds to create the advances that will take cloud to the next level."
The $100,000 prize pot will be divided into 10 categories.