While we're fans of BlackBerry 10, we can't deny that the platform's app ecosystem is a huge weakness. And unfortunately for BlackBerry, key companies aren't helping.
Last month, it was revealed that Instagram wasn't building a BB10 app. Now it's been confirmed that Netflix also has no plans to launch a BB10 app, native or otherwise.
Sources say Netflix isn’t developing a version of its app for BlackBerry 10 — native or port. And the company confirms those reports: It has chosen to forgo the platform entirely for the time being. “We have no current plans for a BlackBerry app,” a spokesman told AllThingsD.
According to AllThingsD, Netflix "declined to explain the thinking behind this decision, but sources say the company has little incentive to develop for the platform," observing that "the operating costs of developing an app for low-volume platform like BlackBerry 10 and maintaining it outweigh any potential benefits.
Of course, significant adoption of BB10 could sway both Instagram and Netflix. But that presents BlackBerry with a chicken-and-egg problem: how can it convince consumers to adopt BB10 if it doesn't have their favourite apps?
“We’re committed to bringing top titles from around the globe to BlackBerry 10 customers,” BlackBerry spokesman Alex Kinsella told AllThingsD. “At this time, it’s in Netflix’s court to join the excitement around BlackBerry 10—we hope they choose to bring a BlackBerry 10 experience to their customers. We’d love to have them.”