Netflix Has No Plans to Build BlackBerry 10 App, Company Says

Posted by Techvibes NewsDesk

While we're fans of BlackBerry 10, we can't deny that the platform's app ecosystem is a huge weakness. And unfortunately for BlackBerry, key companies aren't helping.

Last month, it was revealed that Instagram wasn't building a BB10 app. Now it's been confirmed that Netflix also has no plans to launch a BB10 app, native or otherwise.

 

SEE ALSO: BlackBerry Issues First Software Update for BB10

Quoth AllThingsD:

Sources say Netflix isn’t developing a version of its app for BlackBerry 10 — native or port. And the company confirms those reports: It has chosen to forgo the platform entirely for the time being. “We have no current plans for a BlackBerry app,” a spokesman told AllThingsD.

According to AllThingsD, Netflix "declined to explain the thinking behind this decision, but sources say the company has little incentive to develop for the platform," observing that "the operating costs of developing an app for low-volume platform like BlackBerry 10 and maintaining it outweigh any potential benefits.

RELATED: Yahoo to Shut Down BlackBerry App After Deeming It 'Unsuccessful'

Of course, significant adoption of BB10 could sway both Instagram and Netflix. But that presents BlackBerry with a chicken-and-egg problem: how can it convince consumers to adopt BB10 if it doesn't have their favourite apps?

“We’re committed to bringing top titles from around the globe to BlackBerry 10 customers,” BlackBerry spokesman Alex Kinsella told AllThingsD. “At this time, it’s in Netflix’s court to join the excitement around BlackBerry 10—we hope they choose to bring a BlackBerry 10 experience to their customers. We’d love to have them.”

 

Company:
BlackBerry
Website:
http://www.blackberry.com
Location:
Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only did we introduce a... more

Company:
Netflix
Website:
http://www.netflix.ca
Location:
Los Gatos, California, United States

With more than 15 million members, Netflix, Inc. [Nasdaq: NFLX] is the world’s largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by mail. For $8.99 a month, Netflix members can instantly watch unlimited TV episodes and movies streamed to their TVs and computers and can receive unlimited DVDs delivered quickly to their homes. With Netflix, there are never any due dates... more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more



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