Netflix axes Qwikster before it launches

Posted by Knowlton Thomas on 2011-10-10 11:25:00 AM

Well that was qwik.

Faster than you can say "HP TouchPad," Netflix has killed Qwikster before it even launched.

When first announced, the move was met with intense criticism from both consumers and media. CEO Reed Hastings said he "messed up" by abruptly jacking up the price of his company's services and offered Qwikster as a solution—but that was an even worse mess-up. A simple service was being made needlessly complex, pundits declared loudly, with one analyst (Michael Prachter) describing the tactic as one of the "dumbest" decisions he has ever seen a company make.

"Consumers value the simplicity Netflix has always offered and we respect that," Reed has now stated. "There is a difference between moving quickly and moving too fast, which is what we did in this case."

Company:
Netflix
Website:
http://www.netflix.ca
Location:
Los Gatos, California, United States

With more than 15 million members, Netflix, Inc. [Nasdaq: NFLX] is the world’s largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by mail. For $8.99 a month, Netflix members can instantly watch unlimited TV episodes and movies streamed to their TVs and computers and can receive unlimited DVDs delivered quickly to their homes. With Netflix, there are never any due dates... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the Associate Editor of Techvibes. A Vancouver-based writer and author, Knowlton has been published in national publications and has also appeared on television and radio. He has written two ebooks and more are in the works. Previously, he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing... more

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