Netflix Launches Family Section to Help Parents Keep Their Kids Entertained

by Knowlton Thomas

54% of Canadian parents with children 12 years and under wish it were easier to entertain their family during the summer months, according to a recent survey conducted by Ipsos Reid on behalf of Netflix.

Those parents will be pleased by the launch of Netflix Families, a new destination "designed to meet family's summer entertainment needs." According to Netflix, parents will find rows filled with trusted recommendations of popular family TV shows and movies, information on the best ways to stream, and videos about how other families use Netflix. Accessible from any computer or tablet, the Families page is available for both members and non-members, the video streaming company says.

SEE ALSO: Netflix Not Concerned with Piracy: "People are Mostly Honest"

According to the survey, it's most difficult for parents to fill the summer entertainment gap on rainy days (53%), road trips (45%) and when it's too hot outside (45%). Netflix suggests television shows and movies as the solution to all three.



RELATED: Why Streaming Video is Better Than Watching Traditional TV

"We see increases in family and kids content viewing hours during summer so we know Netflix is a great solution for entertaining families this time of year," says Ted Sarandos, Chief Content Officer at Netflix. "With the Netflix Families page, we've used our proprietary algorithm to create lists we think families will love. In the 'Are We There Yet' list we've picked TV shows and movies ideal for watching on your tablet in the airport and the 'TV for Curious Kids' lists have shows that will help keep kids' minds active during the summer months."

Los Gatos, California, United States

With more than 15 million members, Netflix, Inc. [Nasdaq: NFLX] is the world’s largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by mail. For $8.99 a month, Netflix members can instantly watch unlimited TV episodes and movies streamed to their TVs and computers and can receive unlimited DVDs delivered quickly to their homes. With Netflix, there are... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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