According to online entertainment magazine Deadline, Netflix is making an aggressive move towards producing original content for their video streaming service. The report suggested that Netflix had bid $100 million for the rights to remake the BBC political drama House of Cards, a series about a senior advisor to Margaret Thatcher during her years as U.K. prime minister.
The rights to the series, in which Spacey plays the chief of staff to former U.K. Prime Minister Margaret Thatcher, are being auctioned by Media Rights Capital. With 20 million subscribers, Netflix Inc. took in more than $1.6 billion in revenue during its last completed fiscal year.
A report in the entertainment business website Deadline (which has since been picked up by other news agencies) says Netflix has outbid Time Warner Inc.'s HBO, which made its name as a broadcaster by airing popular shows such as The Sopranos, The Wire, and Boardwalk Empire, for the rights to the show. The reports say Netflix has bid in excess of $100 million for the first run of 26 episodes.
Just last month, the company signed a $200 million deal with U.S. network CBS to air some of the network's stable of shows. And last summer, the company made a 5-year, $1-billion, deal with movie studios Paramount, MGM and Lions Gate for the online streaming rights to their movies.
This could be the start of an exciting time for Netflix. Imagine if Netflix, or companies like Netflix, became networks in their own right, not only selling content made by others, but a vast array of original content exclusive to their own streaming service. Imagine if Netflix had its own procedural dramas, late-night comedies, news programs or even live coverage of sporting events. They could have everything a conventional network has with infinitely better selection and user choices.
What do you think? Should Netflix stick to movies and network shows, or would you watch programming produced by the streaming company in-house? Sound off in the comments section.