In early 2012, critics wondered whether Netflix was nearing a saturation point in Canada. It wasn't. And even though its content library is not quite as robust as it is in America, Netflix is still a huge hit with Canadians.
Netflix, which accounts for up to one-third of all internet traffic in Canada during peak hours, saw subscriptions climb 50% in less than one year, according to a report from the Media Technology Monitor, which conducts regular surveys to track the use of tech in our nation. The report suggests that 21% of anglophones in Canada now subscribe to Netflix as of late 2012, up 50% from earlier in the spring of that year.
Canadians are also enthusiastically warming up to digital approaches to televisions. 24% now watch full-length television shows online and 7% watch TV on their smartphones, up from 4% in 2011. One-quarter of tablet owners use their mobile device to watch television.
However, digital consumption isn't replacing traditional consumption, as many thought. Conventional TV remains as popular as ever. Only 5% of Canadians watch TV exclusively online, which is up just 1% from 2011.