Canada's Infatuation with Netflix Far from Sated: Subscriptions up 50% in 2012

In early 2012, critics wondered whether Netflix was nearing a saturation point in Canada. It wasn't. And even though its content library is not quite as robust as it is in America, Netflix is still a huge hit with Canadians.

Netflix, which accounts for up to one-third of all internet traffic in Canada during peak hours, saw subscriptions climb 50% in less than one year, according to a report from the Media Technology Monitor, which conducts regular surveys to track the use of tech in our nation. The report suggests that 21% of anglophones in Canada now subscribe to Netflix as of late 2012, up 50% from earlier in the spring of that year.

Canadians are also enthusiastically warming up to digital approaches to televisions. 24% now watch full-length television shows online and 7% watch TV on their smartphones, up from 4% in 2011. One-quarter of tablet owners use their mobile device to watch television.

However, digital consumption isn't replacing traditional consumption, as many thought. Conventional TV remains as popular as ever. Only 5% of Canadians watch TV exclusively online, which is up just 1% from 2011.



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With more than 15 million members, Netflix, Inc. [Nasdaq: NFLX] is the world’s largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by mail. For $8.99 a month, Netflix members can instantly watch unlimited TV episodes and movies streamed to their TVs and computers and can receive unlimited DVDs delivered quickly to their homes. With Netflix, there are... more

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Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more

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