In light of the recent store closures from major retailers across the country, there is no question that the retail landscape in Canada is changing. While many speculate what we should expect, it’s difficult to discern how this industry will change over the next few years.
This issue will be front and centre at this year’s Dx3 Conference in Toronto on March 6 and 7. A partnership between PayPal, ShirtPunch, and MobileXCo will showcase a new retail experience, which will give attendees the opportunity to see what is possible with retail and where the industry might be headed. The Retail Showcase will offer Canadian businesses a glimpse into a new reality where online and offline experiences are merged seamlessly.
The showcase will be an interactive opportunity for all conference attendees to “enter” the shop’s mobile website via smartphone and peruse the available inventory, or visit the physical shop to browse via a large-format interactive display. The showcase aims to help Canadian businesses address existing issues with the gap between offline and online experiences and demonstrate an enhanced value for online channels.
“Simple shopping experiences that solve real consumer pain points like long lines at cash registers are what we’re focusing on at PayPal. With the Retail Showcase, we will share how PayPal can help Canadian retailers make shopping fun and seamless for today’s connected consumer,” said Darrell MacMullin, Managing Director, PayPal Canada.
Access to the Retail Showcase at Dx3 2013 is free for pre-registered, qualified attendees. Register here.