New web browser aims to stand out with deep social networking integration

by Knowlton Thomas

rockmeltThe web browser market is already crowded with popular choices such as Google Chrome, Apple Safari, and Mozilla Firefox (oh, and that Internet Explorer thing by Microsoft or whatever).

But a new one, called RockMelt, specifically highlights social networking.

Financially supported by a co-founder of web browsing pioneer Netscape (now extinct), RockMelt, still in beta, aims to stand out from the crowd through deep integration with Facebook and Twitter, emphasizing social networking while browsing.

According to RockMelt, it has "re-imagined the browser for modern web users, building in the web's most popular services," and "enables you to interact and share with friends on Facebook, Twitter and other sites instantly from anywhere on the web," it said in a statement."

The browser integrates Facebook friends directly into its interface, so "you're always ready to chat, share a video or keep up on what your friends are doing, wherever you are on the web."

While I admit that prior to this, I didn't really see a purpose for any new browsers, there is quite a strong appeal to Facebook addicts (of which there are millions). Unfortunately, most Facebook addicts aren't necessarily tech-savvy and probably don't know or care which browser they use (thus relying on default). RockMelt will need to market itself well to get known - perhaps through Facebook? I doubt I'll use it myself, but props to the designer for a cool logo.

Invitations to use the beta version are available on its site.

Toronto, Ontario, Canada

Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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