New York Times takes the plunge: subscriptions will be sold via Apple iTunes

Posted by Knowlton Thomas

After more than a year of planning (following previous failed attempts), the New York Times is implementing a new paywall.

The paywall, which will see monthly subscription costs vary from $15 to $35 for unlimited all-platform access, come come into effective this week for Canadians and next week for the U.S. And, in a somewhat surprising move, the NYT subscriptions will be available for sale on the Apple iTunes store.

ITunes claims a large 30 percent chunk of all subscription revenue generated through its platform, and also does not hand out subscriber data - two major hits that I'm shocked the NYT has decided to absorb. This only goes to show the evident power of Apple's expansive online marketplace.

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis or otherwise enjoying the outdoors. more



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