New York's Aviary enhances its offering with HTML5 Photo Editor

A couple weeks ago, I stopped by New York City's Aviary, a startup in the heart of the Silicon Alley whose mission is to make creation accessible to artists of every domain whether they be from the world of graphic design or audio editing. Aviary has focused on building a team of digitally-saavy professionals to maintain a set of powerful apps for web-based creation, with the intuitivness and stream-lined approached necessary for users whom are not only students of design, but cross-vertical.

Today, Aviary launched its new product, the HTML5 Photo editor, much to the demand of its partners and users. This photo editor, the details of which the company goes through thoroughly on its website, is in direct response to the fact that the company has focused primarily on its "creative" audience with its product development. Now, Aviary is recognizing that there's a huge market for their tools outside of the artist community.  The HTML5 Photo editor (codename: Feather) will allow users of third party websites to directly fix and retouch their photos without ever leaving those websites. Pretty cool, right?

According to the company, the reason for developing this product was simple:

Editing happens across the web, not just at Aviary.com. We realized that the best user experience is not being shuttled across the web to use functionality. So we wanted to provide an editing experience that let people stay in the same spot: The website.

Aviary's photo editor will be launching with the following partners: Digital Youth Network, Everloop, Fashism, HowMutch, Hyper Public, Market Publique, Rrripple, Saw You At Sinai, and Shopify.

Are you a developer and want to try out the HTML5 photo editor? It's free to use and free to implement on your site - go to www.aviary.com/html5