News in Short: App beautifies web surfing, and can SEO, PPC, SMO positions earn big bucks?

Posted by Knowlton Thomas

NIS

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Flipboard turns web surfing into magazine reading

Flipboard is a start-up that has just launched its first app of the same name, and it aims to change the way we view the world wide web. Using your content streams from Facebook, Twitter, and other internet locales, the iPad-only app converts ugly web pages into beautiful, magainze-esque pages. Click here to download it for free, and view screenshots or a video.

Can you make a living as a social media strategist?

SEOPPC, SEM and SMO strategists, consultants, and general professionals are all relatively new positions, spurred into popularity by shifts in the way businesses and people can make money on the internet. But are these legitimate positions you can earn a living at, or flops?

A recent American survey attempted to solve this debate by questioning more than 100 professionals in this field (or these sub-fields, you might say).

As a background, only a quarter have been involved in their position for five years or more, with more than half holding their position for 3 years or less. Just under half of people surveyed were SEO professionals, following by a little over a third being PPC experts, and the smallest amount going to SMO, or social media strategists.

Slightly more than one third work in-house, with just a little more working at agencies, and only one in five working as freelancers or consultants. 5% of surveyors work in the UK and more than one in five work outside of the U.S. and U.K.

Here's crunch time: 15% reported an annual income below $25,000 (USD), one third reported an income between $25,000 and $50,000, and just under a third reported an income between $50,000 and $75,000. 8% said they make between $75,000 and $100,000, with a surprising 12% claiming income between $100,000 and $150,000. Less than 2% reported an income exceeding $150,000.

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more




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