News in Short: Canadians comfortable but cautious with social media, email decreasing in popularity

Posted by Knowlton Thomas

News in Short

Canadians are comfortable but cautious with social media

The 2010 Digital Influence Index was released in Canada last week by Fleishman-Hillard and Harris Interactive. The study, which measures things such as adoption of digital behaviours and media consumption patterns, revealed Canadians have a high online engagement and a relatively low level of trust with the internet.

The study also revealed that the internet is the most important and influential form of media consumed by Canadians, and that a higher percentage of Canadians (69%) have a Facebook account than any other country measured (average of 47%). Canadian consumers also have the most knowledge of microblogs.

Email going the way of the dodo bird?

A recent Ipsos Interactive Reid Report suggests email—even spam—has declined by 35% late 2008 to today. The decrease is email usage is caused mostly by the 18-34 age group, which is increasingly using texts, tweets, Facebook and other social media platforms to communicate instead of email.

The report also revealed that Facebook is used more often by females and those with lower household incomes. As well, Twitter, MSN Messenger and Blackberry Messenger are used more frequently by males. MSN is used by younger people, while Blackberry is used more by those of middle age, and those with higher household incomes.

Company:
BlackBerry
Website:
http://www.blackberry.com
Location:
Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only did we introduce a... more

Company:
Twitter
Website:
http://www.twitter.com
Location:
San Francisco, California, United States

Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates... more

Company:
Facebook
Website:
http://www.facebook.com
Location:
Toronto, Ontario, Canada

Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more




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