News in Short: Google looks to innovate display and video ads; Facebook revamps 'like' button (again...)

Posted by Knowlton Thomas

News in Short

Google looks to innovate display and video ads

In an official blog post, Google announced that it's simplifying its display advertising process in a post on the Official Google Blog. Google stunned readers with a statistic that a staggering 40% of its ads—and this doesn't even include the 40-billion-plus daily ads via DoubleClick—are “non-text ads” (which includes video ads on YouTube).

Display advertising has come a long way from the ugly banner ads and pop-ups of the mid 1990s, but there’s still huge improvements to come.

Google is consequently launching a promotional campaign called “WATCH THIS SPACE.” More than just simplifying the process, Google said that it's going to “open the display ecosystem”—which essentially translates into making it easier for smaller business to penetrate the display ad market.

Facebook revamps "Like" button (again...)

Facebook launched its "Like" button in April, and it's been wildly popular with users, and even being used in major corporation ads and the like (pun intended). But it also changes a lot. Do you "like" that?

Changes:

1. You can now Like items within Facebook applications.

2. You can now (optionally) have a special Like button layout, which in a box counts Likes above it.

3. You can now link the Like button to Facebook Pages. (So when you Like a website, that link can go to its Facebook Page.)

Very exciting stuff.

Company:
Google
Website:
http://www.google.com
Location:
Waterloo, Ontario, Canada

Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine --... more

Company:
YouTube
Website:
http://www.youtube.com
Location:
San Bruno, California, United States

Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and email. Everyone can watch videos on YouTube. People can see first-hand accounts of current events, find... more

Company:
Facebook
Website:
http://www.facebook.com
Location:
Toronto, Ontario, Canada

Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more



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