News in Short: Transcon launches retail service Dealstreet.ca, Facebook breaks $1B in advertiser spending

Posted by Knowlton Thomas

NIS

Transcon launches retail service Dealstreet.ca

Transcontinental announced this week the official launch of dealstreet.ca. Dealstreet is a new online flyer portal that delivers customized retail offers to consumers, which allows them to make informed shopping decisions, in turn saving them time and money. Dealstreet lets users browse up-to-date retail offers and promotions online, and it also creates personalized results based on location and search categories, like brand, or retailer.

“Dealstreet.ca builds on the strength of retail flyers, which have traditionally played a significant role in the shopping habits of Canadians,” said Alain C. Courville, the general manager of Transcontinental Media. “A recent industry survey showed that a large number of Canadian consumers want to use the Internet to research information before heading to the stores. Dealstreet.ca delivers information about special offers, new product information, and even inspiration for the weekly family menu from wherever the Internet is available.”

Facebook breaks $1B in advertiser spending

Advertisers will spend nearly $1.3 billion worldwide this year on Facebook alone, in aggressive pursuit of the social networking site's 500-million-plus users. Comparatively, the decreasingly popular MySpace has an expected $300 million in ad revenues worldwide next year, down from $350 million this year, according to new research by eMarketer.

“Brand advertisers are making Facebook a core buy,” said eMarketer senior analyst Debra Aho Williamson. “Ad spending is building quickly and the mass audience is one that marketers cannot ignore any longer.”

Reasons for Facebook’s success has been its "self-serve" ad system, and of course its unprecedented population of active users.

Company:
Transcontinental inc.
Website:
http://www.transcontinental.com
Location:
Montréal, Québec, Canada

Transcontinental provides printing, publishing and marketing services that deliver exceptional value to its clients and provide a unique, integrated platform for them to reach and retain their target audiences. Transcontinental is the largest printer in Canada and sixth-largest in North America. It is also the country’s leading publisher of consumer magazines and French-language educational resources, its... more

Company:
Facebook
Website:
http://www.facebook.com
Location:
Toronto, Ontario, Canada

Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. more


Related Articles


blog comments powered by Disqus

Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more



Who's Hiring



Recent Comments

Powered by Disqus