Netflix entry into Canada triggers Rogers to trim its services, but not its prices

by Knowlton Thomas

rogersGood companies will always offer you "more for less." But in the case of Rogers Communications, they're charging you more for less.

Canada's country's second-biggest Internet provider is lowering usage limits on some of its plans, quickly following the online video service Netflix's announcement it was expanding into Canada.

  • Rogers Extreme plan has dropped from 90 GB to 80 GB
  • Rogers Lite plan has dropped from 25 GB to 15 GB

Rogers has not explained these changes and spokespeople for the company have no comments.

Tech blogs have estimated that a typical two-hour Netflix movie uses about 1.5 to 2 GB of data, with high-def versions consuming upward of 3 GB. This means that users on Rogers' new Lite plan could therefore view roughly 10 hours a month of HD video a month - if they didn't use their Internet connection for anything else - while Extreme subscribers could view about 53 hours, equalling less than two hours a day.

Rogers has one plan above Extreme, its Ultimate service, which allows for a whopping 175 GB - for a whopping $99 per month. And Rogers raised its maximum overage fee this year to a staggering $50 from an already questionable $25.

While competitor Bell doesn't necessarily offer more GB, companies south of the border sure do: Comcast, for instance, offers a 250 GB limit on all plans, charging more based on speed instead of max limit.

Rogers Communications
Toronto, Ontario, Canada

We are a diversified Canadian communications and media company. We are engaged in wireless voice and data communications services through Wireless, Canada's largest wireless provider and the operator of the country's only national Global System for Mobile Communications ("GSM") based network. Through Cable we are one of Canada's largest providers of cable television services as well as... more

Los Gatos, California, United States

With more than 15 million members, Netflix, Inc. [Nasdaq: NFLX] is the world’s largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by mail. For $8.99 a month, Netflix members can instantly watch unlimited TV episodes and movies streamed to their TVs and computers and can receive unlimited DVDs delivered quickly to their homes. With Netflix, there are... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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