Nissan Canada and Tree Canada collar to plant trees in exchange for Facebook Likes

Nissan Canada has planted the seeds for a new program that rewards Nissan Leaf fans and the Canadian landscape. In partnership with Tree Canada, Nissan Canada will plant one tree for each new “Like” the Nissan Leaf Facebook page—up to 12,500 trees.  To kick off the program, employees from Nissan Canada and Tree Canada joined forces on Wednesday to plant 50 trees in Moccasin Trail Park in East Toronto.

There is also a nationwide “We Dig Trees” contest.  The Nissan Leaf Facebook page is the central point to enter the contest. Users who “Like” the page will be eligible for the grand prize of either a four day west coast sailing adventure in British Columbia or a six day east coast whale watching excursion in Newfoundland.

“With the recent arrival of the all-electric Nissan LEAF in Canada, thousands of Canadians have embraced it as the symbol for sustainable, emission-free mobility,” said Judy Wheeler, Director of Marketing at Nissan Canada Inc. “The ‘We Dig Trees’ program will allow us to further engage with fans on the Nissan LEAF Facebook page and provide them with a forum to discuss sustainable mobility and the environment, and then recognize both fans and the Canadian environment with a tangible reward.  At Nissan, we truly appreciate the fact that this online community supports Nissan’s steadfast commitment to significantly reduce CO2 emissions.”

“In moving towards a low carbon emission world, we are so very proud to have Nissan as our sponsor for two reasons - first, the Nissan LEAF’s revolutionary green technology and the fact that it is the industry leader as the first purpose-built, mass produced electric car, and second, because Nissan has also agreed to plant thousands of trees with us – trees that will absorb significant quantities of carbon dioxide from the atmosphere,” said Michael Rosen, President of Tree Canada. “In this regard, our two organizations have a common aim - to create a real-world impact on improving the environment which will undoubtedly result in happier, healthier communities.”

Tree Canada will provide the necessary tools and resources to plant 12,500 trees between May and June 2012. The “We Dig Trees” contest is open to Canadian residents, and closes on November 18;winners will be announced on November 30th. 

Toronto, Ontario, Canada

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