In what may be their last major shot at reclaiming a market lost to Apple, Samsung and Google, Nokia revealed its first smartphones to run the next version of Windows today in New York City.
Nokia's Stephen Elop (a Canadian) unveiled their new flagship smartphone, the Lumia 920, as well as a cheaper, mid-range smartphone, the Lumia 820.
Sporting a bigger screen and cutting-edge camera technology, Microsoft and Nokia hope the new Lumia line will be able to compete in the escalating global mobile industry race.
Nokia launched its first Windows smartphones late last year under the Lumia brand however those ran Windows Phone 7 software. Windows Phone 7 is effectively being orphaned in the new version. The older Lumia smartphones can’t be upgraded to run applications written for Windows Phone 8.
Time will tell if Nokia can complete with the new iPhone 5 but immediate market reaction saw Nokia's share price began sliding midway through the launch and ending down 10 percent for the day.
Techvibes' Knowlton Thomas was in attendance and will expand on this initial coverage later this week.