Nova Scotia Tourism “Augments” Cabot Trail [Video]

Augmented Reality (AR) is becoming more and more popular as of late, with businesses looking to increase customer interaction with their products.  It would seem that Dartmouth-based Ad-Dispatch is on the leading edge of this technology. Their most recent project is a more local one, one commissioned by Nova Scotia Tourism.

The Nova Scotia Tourism app will push the envelope of AR apps.  For use at trade shows, the app will overlay a large map of the famous Cabot Trail in Cape Breton.

According to Ad-Dispatch, the experience is “completely immersive." Using an iPad, users are able to zoom in and explore the entire Cabot trail, including whales, eagles, and even cars pulled over at famous look offs.

Halifax, Nova Scotia, Canada

Founded in 1999, Ad-Dispatch is a North American leader in Augmented Reality (AR). Always on the cutting edge of technology, the company has evolved over the past 12 years into an interactive content creation powerhouse, recognized globally for their unique ability to integrate AR technology into the marketing mainstream without sacrificing creative campaign objectives. more

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Stephen Christensen

Stephen Christensen

Stephen is the Atlantic Canadian contributor for; reporting Canadian technology news, with a focus on the Maritime provinces.  Having a deep-rooted interest in science and technology for much of his life, he is most interested in mobile technology and social media.  Having been published in various scientific journals, he is completing his Graduate Studies at Dalhousie University... more

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