Dartmouth-based SimplyCast, which specializes in multi-channel marketing platform-as-a-service solutions, has released a Facebook app generator. The generator streamlines the process for any business to create, publish, and promote marketing campaigns on Facebook, the Canadian company says.
"Facebook is the new web and with over 900 million people registered to date, businesses have to be able to engage and interact with these users with ease," said Saeed El-Darahali, president and CEO of SimplyCast. "By making it easy to use Facebook as a marketing tool, businesses will be able to expand overall reach to new customers with a simple one-click process."
The idea behind the generator is that it's integrated with SimplyCast's existing platform, which already contains 14 marketing tools—thus creating a unified communication plan on Facebook with one click.
Key features of the Facebook marketing tool, which is currently in beta, includes scheduling automated wall posts, adding a signup form directly onto a Facebook page, distributing an online survey and showcasing upcoming events with a widget users can add. All clients will be able to track likes, comments, who has signed up and online survey results.
Future upgrades will include the continued integration of each marketing channel found in the all-in-one platform. The end result being, a simple solution that streamlines the entire process to create, publish and promote marketing campaigns on Facebook.