NuCaptcha adds ads to their video CAPTCHA

by Rob Lewis | Startups

This evening Vancouver's NuCaptcha launched NuCaptcha Engage - a new version of their CAPTCHA security platform that includes video advertisements.

NuCaptcha's unique combination of video-based brand messaging with a security platform could disrupt the CAPTCHA space as it should appeal to online advertisers while offering a higher level of security against spam and hackers.

As part of their press release tonight, NuCaptcha announced that Engage advertisements will go live on Tuesday, October 26th with some heavy hitter clients - Activision, Coastal Contacts, Disney, and Electronic Arts, amongst others.

NuCaptcha Engage will be available in standard IAB unit (300 x 250), half height (300 x 125) or large (640 x 480). Pricing is either on a video CPM basis ($10 to $25), or a cost-per-engagement basis ($0.10 to $1.00), for larger, longer videos.

Since launching in June, over 3,500 websites have adopted the original NuCaptcha platform. In September, five millon captchas were served using the platform, and the startup is on schedule to serve ten million in October.

With over 100 billion CAPTCHAs used last year to protect sites against login hacks, spam bots, farm bots, online identity and resource theft, NuCaptcha has definitely found a market with growth potential that is ready to be monetized.

Vancouver, British Columbia, Canada

NuData Security created NuCaptcha to provide heightened, enterprise level leading internet security with the ease of use that everyone can employ. Simply put: Better Security, Easier to Use. NuCaptcha is based out of Vancouver, BC; one of Canada’s top technology centers. The company was formed in 2008. The NuCaptcha Security Platform is a CAPTCHA-based solution that uses motion video to... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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