< AIBPP Symposiums in Edmonton & Calgary FCC Approves New Unlicensed White Space,... >

Obama Helped By Social Media and Internet Marketing

Posted by Greg Andrews on Fri, November 7, 2008 7:32 PM · Filed under Denver-Boulder , Portland , Seattle , Calgary , Edmonton , Montréal , Ottawa , Toronto , Vancouver , Victoria , Kitchener-Waterloo , Internet Marketing , Social Media , Government · 1 Comment

This week's landslide victory of Barack Obama reflects a well executed campaign with particularly savvy Internet and social media marketing. The campaign received a huge number of donations, many in small amounts from individual donors. Chris Goward on the WiderFunnel blog points out how the Obama Campaign used Google Website Optimizer to maximize conversion. Website Optimizer allows you to test different versions of page elements, like an image or headline, and track conversion rates for each.

Elsewhere, an old post from Kevin Burton discussing candidate web server platforms enlightens that Obama may be the first Linux-served president. John McCain's site ran Windows Server 2003, as did Hillary Clinton. George W. Bush's 2004. It's easy to check which OS or web server a site is running with Netcraft. North of the border, the Canadian Conservatives, NDP, and Green Party sites run Linux, and the Liberals on Windows.

Finally, an impressive domain choice for Obama's President-Elect site: change.gov. I didn't think good .gov addresses were so easy to get.

1 Comment

Alan J said on Sat, November 8, 2008 at 12:02 AM

Elected president's campaign have had a very focused geotargeted advertising campaign run on many web sites attracting younger population. We have experienced it first hand at metrolyrics.com, serving millions of ads from several hundred ad variations. Smart campaign move having in mind that metrolyrics.com reaches over 4% of all Americans, mostly younger audience. We have not seen many McKain's ads suggesting different campaign strategy. Interesting observation that we have not seen a single ad during Canadian federal campaign, regardless the fact that we reach over 8.6% Canadians. Well done elected President Obama.