The London 2012 Olympic Games were a tremendous success on social media. Twitter says its social network saw an incredible 150 million Olympic-related tweets during the 16 days of the Games, or nearly 10 million per day.
The real-time microblogging platform almost exploded during certain events, such as Usain Bolt's legendary 200 metre sprint. The gold-medal run triggered a peak surge of more than 80,000 tweets per minute. Bolt's 100 metre dash generated a tidal wave of over 74,000 tweets per minute, while Andy Murray's incredible underdog victory over world number one Roger Federer spurred 57,000 tweets per minute.
Social media celebrities were made out of Olympians at London 2012. The five most discussed athletes, all with well over a million tweets about each of them during the games, were Usain Bolt, Michael Phelps, Tom Daley, Ryan Lochte, and Gabby Douglas. Also in the top 10 were Andy Murray, Kobe Bryant, Yohan Blake, and LeBron James.
Football - or "soccer" - was the sport that drove the most tweets. In second was swimming, followed by track and field (commonly referred to as "athletics").
But the real star of these games? The Spice Girls, at least on Twitter. Their flashy closing ceremony reunion, in which they sang two of their 90s pop classics, inspired an insane 116,000 tweets per minute - outperforming some big names including The Who, Oasis, Fatboy Slim, Jessie J, and Russell Brand.