Lululemon has launched a new iPhone app.
And it’s not to test out if your yoga pants are see-through.
Om Finder is a free app for the iPhone that helps you find yoga wherever you are. The app uses your phones location-based feature to recommend classes, studios and teachers in 63 countries worldwide. With over 7,000 studios and 30,000 instructor profiles the app aims to help yoga lovers find new studios and teachers in their own city while also helping travel goers find classes while away on business or leisure.
Users can filter results by time period and by yoga type. They are also able to favorite studios and can even add classes directly to their phone’s calendar.
Where the Om Finder really excels is in its social integration. Using Facebook Connect, email, or SMS, users can add their friends and then begin to invite them to yoga classes they wish to attend. Those away from home can leverage local yogi insights and recommendations of studios and classes they find in the app to help them choose almost making the app a Yelp for yoga studios.
The one killer feature that is missing from this app is to be able to book and pay for a class. The app is also only available for iPhone and iPod touch users at this time, so no love yet for Android yogis.
This is the first digital experience built-in house by Lululemon and it is being well received in the app store having reached the top spot in the Health & Fitness category in the Canadian App Store, and last I checked it was just sitting outside the Top 50 All Free Apps here in Canada, which is a pretty big feat. Lululemon has reported that the app has been downloaded 18,000 times from its launch on Thursday to this past Saturday.
Lululemon’s foray into the app space is right on trend with other large companies, like Nike, who are focusing on mobile as a key platform for health and fitness. According to a study by ABI Research, the sports and fitness app market will cross the $400 million mark, with one billion annual health-related app downloads by 2016.
The Om Finder is not the only yoga class locator in the App Store. Mindbody Yoga 3.0, Moksha Hot Yoga and other individual studio class finder apps are amongst the 1,800 or so apps that come up with you search for “yoga” in the iPhone app store. MindBody, the largest global provider of online business management software powering over 22,000 businesses in the health, wellness, and beauty industry, is the force behind the majority of the yoga class applications including powering the Lululemon Om Finder app.