OMERS Continues West Coast Investing Trend with $20 Million for Vision Critical

Posted by Rob Lewis

This morning Vancouver-based Vision Critical announced that they have received a $20 million investment from OMERS Ventures.

This is the third large investment for OMERS Ventures in Vancouver this year.

In March they made big news with a surprising $20 million injection into HootSuite and in June they invested $16 million in BuildDirect.

Providing cutting-edge market research to its clients, Vision Critical has become the global leader in online community panels-a category that is revolutionizing the industry worldwide. Vision Critical will use the investment from OMERS Ventures to expand its product lines, support infrastructure, and further execute its global growth plans.

"Demand for strategic customer and market research is surging, and online community panels are already established as the key to unlocking the tremendous power of the internet as a tool for two-way communications with consumers," said Vision Critical Chairman Angus Reid. "OMERS Ventures is strongly aligned with Vision Critical, sharing our entrepreneurial nature, aggressive growth strategy and long-term vision for the future of the market research industry."

Founded in 2000, Vision Critical now has more than 600 clients including one-third of the top global brands using its community panel technology platform and research services.

Company:
Hootsuite Media, Inc.
Website:
http://www.hootsuite.com
Location:
Vancouver, British Columbia, Canada

Hootsuite is the world’s most widely used social media relationship platform. More than 10 million users, including 744 of the Fortune 1000 companies, trust Hootsuite to manage their social media programs across multiple social networks from one integrated dashboard. Learn more about how Hootsuite is revolutionizing communication at http://www.hootsuite.com. more

Company:
OMERS Ventures
Website:
http://www.omersventures.com
Location:
Toronto, Ontario, Canada

We're OMERS Ventures and we are as passionate about your success as you are about your company. We are looking for like-minded partners who have a shared vision of building a vibrant and successful Canadian knowledge economy. OMERS Ventures is the venture capital arm of OMERS, one of Canada's largest pension funds with over $53 billion in net assets. more

Company:
BuildDirect
Website:
http://www.builddirect.com
Location:
Vancouver, British Columbia, Canada

BuildDirect is a technology company that is knocking down walls, changing the foundation and building a smarter, simpler and empowered home improvement industry. With its BuildDirect Demand Rank™ and BuildDirect Product Rank™ custom analytic and forecasting tools, the company can identify in real-time, consumer interest in a product, its competitiveness in the marketplace, and locations it will best perform. This... more

Company:
Vision Critical
Website:
http://www.visioncritical.com
Location:
Vancouver, British Columbia, Canada

Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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