Canadian digital publishing software startup Uberflip has published an infographic covering the future of the cloud and what it means for consumers and marketers.
The Toronto-based company compiled data from Forrester Research, Forbes, Gartner, and Cisco to visualize insightful facts and figures about the adoption rates of cloud computing, the readiness of different markets, and case studies on companies that have utilized the cloud to their advantage, including BC's Whistler Blackcomb leveraging Vancouver startup HootSuite's technology.
Key takeaways include that, by 2016, over one-third of global digital content will be stored in the cloud; that the average storage per household will grow from 464 gigabytes in 2011 to 3.3 terabytes in 2016; and that the global market for cloud computing will grow from $40 billion in 2011 to more than $241 billion in 2020.
“Cloud-based tools and technology are changing the way marketers reach and engage with their audience, such as the ways in which they can now distribute and store content,” explains Neil Bhapkar, Director of Marketing for Uberflip. “Cloud computing can be secure, allows for multi-device distribution, and ultimately enhances the bottom-line through cost savings and more efficient marketing efforts.”