One-Third of Mobile Web Users Plan to Buy an iPad 3

Posted by Knowlton Thomas

RIM's BlackBerry PlayBook may have had a good week, but nothing is in demand like Apple's forthcoming iPad 3. According to a new study from independent mobile ad network inMobi, 29% of mobile web users plan to purchase an iPad 3, with more than half of those people being first-time tablet buyers.

And just as the iPhone 4 remains popular post-4S launch, preceding iPad models look poised to remain hot ticket items: 65% of those drooling over the iPad 3 are considering an iPad 2 or even the original iPad at their reduced prices. Also, despite big-scale marketing efforts from competitors such as Samsung and RIM, there are many consumers still devoted to Apple exclusively: 44% of survey respondents won't even consider any brand of tablet but the iPad.

So the anticipation is high, and folks are ready to buy, but what if the iPad is a letdown? It's certain to sell well regardless, but it's clear what consumers are hoping for most: a superior processor (57%), enhanced battery life (47%), and Apple's famous Retina Display (46%) are the three high-demand upgrades. 

"Nearly one-third of respondents are planning to buy the iPad 3, and 44% would only consider the iPad if purchasing a tablet," said Anne Frisbie, Vice President and Managing Director, North America, InMobi. "Interestingly, 65% of those who intend to buy an iPad 3 would consider buying an iPad or iPad 2 at a reduced price instead, indicating that whether or not consumers purchase an iPad 3 versus an older model, the excitement around the iPad 3 release will likely increase iPad penetration in the tablet market."

Photo: Electricpig

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis or otherwise enjoying the outdoors. more



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